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RSUIR at Rangsit University
Browsing by Subject Automobile industry and trade
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2022
A study of the impact of brand value of new energy automobile industry on consumers purchase intention with brand personality as an intermediary variable
Yuxin Wu
2020
The study of the influence on auto industry brand experience towards consumer purchase intention : brand personality as the mediator
Yudi Sheng
