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RSUIR at Rangsit University
Browsing by Subject Live streaming (Social media)
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
2024
The influence of live-streaming marketing on consumers' purchase intention for pre-prepared dishes
Haokai Deng
2024
Research on the impact of consumers perceived value on purchase intention in the context of TikToks live streaming of goods
Tiange Hu
2024
A study on the impact of apparel E-commerce live streaming on consumers' impulsive buying intentions
Meihua Liu
