1. RSUIR at Rangsit University

Browsing by Subject Live streaming (Social media)

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Showing results 1 to 6 of 6
Issue DateTitleAuthor(s)
2024The influence of live-streaming marketing on consumers' purchase intention for pre-prepared dishesHaokai Deng
2024Research on the impact of consumers perceived value on purchase intention in the context of TikToks live streaming of goodsTiange Hu
2024A study on the impact of apparel E-commerce live streaming on consumers' impulsive buying intentionsMeihua Liu
2025A study on the impact of consumer perceived value on consumer repetitive purchasing in the context of e-commerce live streaming : using shopping experience as a mediationYanqiao Qiao
2025A study on the impact of real-time evaluation of E-commerce live broadcasts on the purchase intention of beauty consumers : with consumer involvement as the mediumLanfang Zhang
2025A study on the influence of key opinion leaders on consumer purchasing behavior in online live streamingQiyue Tan
Showing results 1 to 6 of 6