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RSUIR at Rangsit University
Browsing by Subject Purchase intention
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Showing results 1 to 18 of 18
Issue Date
Title
Author(s)
2021
The influence of service quality of gas station branded convenience stores on consumers purchase intention experience value as a mediating variable
Zijing Teng
2022
The influence of Wechat marketing on the purchase intention of millennial consumers : the mediating role of customer trust
Yongji Wei
2024
The relationship among store image, perceived price, perceived value and customer experience on purchase intention (the case of traditional retail stores, Phranakhon Si Ayutthaya Province, Thailand)
Yiying Chen
2023
Research on the impact of online marketing on the consumer purchase intent of museum cultural creative products
Shiqi Lyu
2022
Research on the influence of consumer perceived value and involvement degree on purchase intention in the context of live streaming E-commerce
Zongze Lei
2022
Research on the influence of consumer perceived value on the purchase intention of new energy vehicle consumers taking the degree of involvement as the moderating variable
Tao Lei
2022
A study of influencing factors of consumers willingness to buy fresh fruits and vegetables online in underdeveloped areas based on consumer survey in Tongren city Guizhou Province
Shitong Feng
2023
A study of influencing factors of Thai consumers e-book purchase intention
Manatsawee Amonsetthakul
2024
Study of the impact of brand awareness of enterprises in the leisure snack industry on consumer purchase intentions : using product expectations as the mediating variable
Huang Zhao
2024
A study of the impact of game company cultural innovation model on players purchase intention : the case study of Mihoyo Company
Jingda Yang
2023
A study of the influence of brand image on the purchase intention of new energy vehicles : the mediating effect of brand trust and the moderating effect of perceived value
Xintu Zhong
2022
A study of the influence of corporate social responsibility on customers purchase intention : the moderating effect of involvement
Ziyi Chen
2024
A study on the impact of consumer perceived value on the purchase intention of domestic cosmetics : using brand value as a mediation
Jiayu Wu
2021
The study on the influence of corporate social responsibility perception on consumer purchase intention in the E-commerce industry
Shuyu Chen
2022
Study on the influence of O2O fresh convenience store experience value on consumers' purchase intention
Haoran Sheng
2020
品牌知名度与服务品质对购买意愿的影响研究
Binghui Su
2020
汽车行业品牌体验对消费者购买意愿的影响研究 以品牌个性为中介变量
Yudi Sheng
2019
消费者价格感知与家庭环境对购买意愿的影响研究
Qian He