Browsing by Subject Purchase intention

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Showing results 1 to 18 of 18
Issue DateTitleAuthor(s)
2021The influence of service quality of gas station branded convenience stores on consumers purchase intention experience value as a mediating variableZijing Teng
2022The influence of Wechat marketing on the purchase intention of millennial consumers : the mediating role of customer trustYongji Wei
2024The relationship among store image, perceived price, perceived value and customer experience on purchase intention (the case of traditional retail stores, Phranakhon Si Ayutthaya Province, Thailand)Yiying Chen
2023Research on the impact of online marketing on the consumer purchase intent of museum cultural creative productsShiqi Lyu
2022Research on the influence of consumer perceived value and involvement degree on purchase intention in the context of live streaming E-commerceZongze Lei
2022Research on the influence of consumer perceived value on the purchase intention of new energy vehicle consumers taking the degree of involvement as the moderating variableTao Lei
2022A study of influencing factors of consumers willingness to buy fresh fruits and vegetables online in underdeveloped areas based on consumer survey in Tongren city Guizhou ProvinceShitong Feng
2023A study of influencing factors of Thai consumers e-book purchase intentionManatsawee Amonsetthakul
2024Study of the impact of brand awareness of enterprises in the leisure snack industry on consumer purchase intentions : using product expectations as the mediating variableHuang Zhao
2024A study of the impact of game company cultural innovation model on players purchase intention : the case study of Mihoyo CompanyJingda Yang
2023A study of the influence of brand image on the purchase intention of new energy vehicles : the mediating effect of brand trust and the moderating effect of perceived valueXintu Zhong
2022A study of the influence of corporate social responsibility on customers purchase intention : the moderating effect of involvementZiyi Chen
2024A study on the impact of consumer perceived value on the purchase intention of domestic cosmetics : using brand value as a mediationJiayu Wu
2021The study on the influence of corporate social responsibility perception on consumer purchase intention in the E-commerce industryShuyu Chen
2022Study on the influence of O2O fresh convenience store experience value on consumers' purchase intentionHaoran Sheng
2020品牌知名度与服务品质对购买意愿的影响研究Binghui Su
2020汽车行业品牌体验对消费者购买意愿的影响研究 以品牌个性为中介变量Yudi Sheng
2019消费者价格感知与家庭环境对购买意愿的影响研究Qian He