1. RSUIR at Rangsit University

Browsing by Subject Purchase intention

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Showing results 1 to 20 of 51  next >
Issue DateTitleAuthor(s)
2025Analysis of factors influencing Otaku game players' purchases of game derivativesShihao Wei
2025Exploring purchase intention toward new energy vehicles among Chinese consumers : an integration of the theory of planned behavior and perceived risk theoryLixiong Peng
2025The impact of AI digital human anchors para-social interactions on consumers purchase intentionGuochuang Liang
2024The impact of brand confidence on the purchase intention of Chinese brand new energy electric vehiclesBingkun Guo
2025The impact of co-branded milk tea brands on consumer purchase intentionsFuyao Liu
2025The impact of digital capabilities of biopharmaceutical enterprises on patients' purchase intention from the perspective of digital transformation : the mediating role of perceived valueGaofang Zhou
2025The impact of E-commerce anchor interaction experience on consumer purchase intention : a study using psychological contract as a mediating variableLifang Yao
2024The impact of E-commerce live streamers' professionalism on consumers' purchasing intentionsRuisi Zhang
2025The impact of Guochao brand cultural connotation on consumer purchase intention : a study from the perspective of cultural confidenceMengyao Xu
2024The impact of new energy vehicle system functions and privacy protection on purchase intentionShaowen Zhong
2024The impact of short video ad features on consumer purchase intentionJingyuan Chen
2025The impact of user-generated content on consumers' new energy vehicle purchases : the mediating role of perceived value and the moderating role of new media richnessHuqiuchen He
2025The impact of viral marketing strategies on consumer purchase intention in social E-commerce : based on the mediating role of user engagementMeichen Zhou
2024The influence of internet sharing behavior on the willingness of middle-aged and elderly people to buy health care productsZhihao Tang
2024The influence of live-streaming marketing on consumers' purchase intention for pre-prepared dishesHaokai Deng
2025The influence of livestream platform and streamer characteristics on consumers purchase intention : the mediating effect of para-social interactionXinran Chen
2025The influence of online reviews on consumers purchase intentions for new energy vehicles : the mediating role of brand valueLanyue Zhang
2021The influence of service quality of gas station branded convenience stores on consumers purchase intention experience value as a mediating variableZijing Teng
2025The influence of short-video marketing on the purchase intentions of young female apparel consumersXingyue Peng
2022The influence of Wechat marketing on the purchase intention of millennial consumers : the mediating role of customer trustYongji Wei
Showing results 1 to 20 of 51  next >