1. RSUIR at Rangsit University

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Issue DateTitleAuthor(s)
2025The impact of Guochao brand cultural connotation on consumer purchase intention : a study from the perspective of cultural confidenceMengyao Xu
2025Research on the impact of brand collaboration on consumers purchase intention of new energy vehiclesBoran Li
2025Exploring purchase intention toward new energy vehicles among Chinese consumers : an integration of the theory of planned behavior and perceived risk theoryLixiong Peng
2025The impact of mobile payments on consumer behavior-a case study of the Thai marketYi Zhang
2025The impact of user-generated content on consumers' new energy vehicle purchases : the mediating role of perceived value and the moderating role of new media richnessHuqiuchen He
2025A study on the impact of Tiktok anchors'emotional display on social presence : using emotional contagion as a mediating variableZhikai Chen
2025Research on consumer behavior of contemporary fans and its guidance : the case of Chinese female fansDongmei Yang
2025The influence of green human resource managementon enterprise green innovation : based on the intermediary role of green human capitalYijie Li
2025The impact of digital capabilities of biopharmaceutical enterprises on patients' purchase intention from the perspective of digital transformation : the mediating role of perceived valueGaofang Zhou
2025A study on street food consumption by Chinese and Thai tourists : a case study of Khlong Ong Ang Canal walking street in BangkokLalada Malapong

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