1. RSUIR at Rangsit University

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Issue DateTitleAuthor(s)
2024A study on the influence of XM brand image on XM new energy vehicle consumers purchase intentionJixuan Xiao
2024A study on the impact of apparel E-commerce live streaming on consumers' impulsive buying intentionsMeihua Liu
2024A study on the impact of cross-border e-commerce consumers' perception of logistics service fairness on their satisfaction and word-of-mouth communication behaviorXuehe Liang
2024Research on the influence of inclusive leadership on the proactive behavior of employees in small and medium-sized service enterprisesYouli Ou
2024A study on the mechanism of the influence of blind box marketing on consumers purchase intentionJinling Wen
2024Research on the impact of consumers perceived value on purchase intention in the context of TikToks live streaming of goodsTiange Hu
2024A study on the cross-cultural adaptation of expatriates in Chinese enterprises : a case study of ThailandFeiyu Deng
2024Research on marketing strategies of beauty brands in the new media era : a case study of beauty brand FHongjie Chen
2025Research analysis on the impact of ESG on corporate valueSihui Ma
2024The impact of gym environment on the fitness behavior of single individuals : an empirical analysis based on perceived value theoryNa Yang

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