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วิทยาลัยนานาชาติจีน International Chinese College
InCC-Research
InCC-BA-M-Thesis
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Issue Date
Title
Author(s)
2025
A study on the impact of corporate social responsibility performance on consumer purchase decisions : a case of the pharmaceutical industry
Lingjia Feng
2025
A study on the impact of organizational innovation climate and professional identity on employee innovative behavior in the live streaming E-commerce industry
Misha Shi
2025
A study on the impact of online and offline integrated marketing strategies on consumer satisfaction in the new retail era
Hanzi Wu
2025
Research on the impact of environmental regulation on corporate green innovation
Zhongpeng He
2024
The impact of short video ad features on consumer purchase intention
Jingyuan Chen
2025
A study on the impact of consumer perceived value on consumer repetitive purchasing in the context of e-commerce live streaming : using shopping experience as a mediation
Yanqiao Qiao
2025
The impact of E-commerce anchor interaction experience on consumer purchase intention : a study using psychological contract as a mediating variable
Lifang Yao
2025
The impact of perceived organizational climate on turnover intentions among post-2000 employees : the mediating role of job control
Zhao Shiyuan
2025
Research on optimization of new energy vehicle marketing strategy of company A
Jiaqi Li
2025
Research on the impact of psychological factors in short video platforms on consumer purchasing decisions : based on the perspective of digital management, taking China's Douyin as an example
Fu Jiayu
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An Changyi
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Binghui Su
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Bingkun Guo
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Bo Wang
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Boran Li
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Bowen Cen
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Cai Jingtingcai
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Chao Ruan
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Chaoke
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Chen Lin
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Consumer behavior
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Purchase intention
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Organizational behavior
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Customer satisfaction
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Electronic commerce
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Job satisfaction
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Marketing strategy
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Organizational commitment
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Perceived value (Marketing)
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2020
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