1. RSUIR at Rangsit University

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Issue DateTitleAuthor(s)
2025The influence of livestream platform and streamer characteristics on consumers purchase intention : the mediating effect of para-social interactionXinran Chen
2025A study on the impact of corporate social responsibility on consumer purchase intention : using brand loyalty as a moderating variableTingting Xiu
2025A study on the influence of employee age on work performance in enterprises : using personal it skills as an intermediaryWeizhe Qian
2025Research on the effect of lead users on firms innovation performance in a social media environment : mediated by firms social media useDapeng Liu
2025The impact of co-branded milk tea brands on consumer purchase intentionsFuyao Liu
2025A study on the impact of real-time evaluation of E-commerce live broadcasts on the purchase intention of beauty consumers : with consumer involvement as the mediumLanfang Zhang
2025A study on the influence of key opinion leaders on consumer purchasing behavior in online live streamingQiyue Tan
2025The impact of accounting firm ownership structure on audit quality : an analysis with auditor reputation as a mediating variableLijun Mu
2025The impact of online travel agency platform marketing on customer satisfactionLinglu Tan
2025Study on the influence of airline ground service experience value on consumers purchase intentionMingjian Song

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