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วิทยาลัยนานาชาติจีน International Chinese College
InCC-Research
InCC-BA-M-Thesis
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Issue Date
Title
Author(s)
2021
The influence of service quality of gas station branded convenience stores on consumers purchase intention experience value as a mediating variable
Zijing Teng
2022
A study of influencing factors of consumers willingness to buy fresh fruits and vegetables online in underdeveloped areas based on consumer survey in Tongren city Guizhou Province
Shitong Feng
2021
The study on the influence of corporate social responsibility perception on consumer purchase intention in the E-commerce industry
Shuyu Chen
2019
消费者价格感知与家庭环境对购买意愿的影响研究
Qian He
2020
汽车行业品牌体验对消费者购买意愿的影响研究 以品牌个性为中介变量
Yudi Sheng
2020
品牌知名度与服务品质对购买意愿的影响研究
Binghui Su
2022
A study of the influence of corporate social responsibility on customers purchase intention : the moderating effect of involvement
Ziyi Chen
2022
Research on the influence of consumer perceived value and involvement degree on purchase intention in the context of live streaming E-commerce
Zongze Lei
2022
The influence of Wechat marketing on the purchase intention of millennial consumers : the mediating role of customer trust
Yongji Wei
2022
Research on the influence of consumer perceived value on the purchase intention of new energy vehicle consumers taking the degree of involvement as the moderating variable
Tao Lei
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Binghui Su
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Haoran Sheng
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Qian He
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Shitong Feng
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Shuyu Chen
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Tao Lei
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Yongji Wei
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Yudi Sheng
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Zijing Teng
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Subject
2
Electronic commerce -- Case studies
2
Service quality
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Automobile industry and trade
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Brand name products -- Marketing ...
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Branding (Marketing)
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Case studies
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Consumer behavior
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Consumer behavior -- Case studies
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Consumers -- Attitudes
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Consumers -- Case studies
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Date issued
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2022
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2020
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2021
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2019
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