RSUIR at Rangsit University: Search

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Issue Date	Title	Author(s)
2022	A study of the impact of brand value of new energy automobile industry on consumers purchase intention with brand personality as an intermediary variable	Yuxin Wu
2022	Research on the influence of consumer perceived value on the purchase intention of new energy vehicle consumers taking the degree of involvement as the moderating variable	Tao Lei
2022	The influence of online word-of-mouth of variety shows on audience's behavioral intention : taking audience trust as the mediating variable	Xia Ning
2022	Research on the influence of entrepreneurs’ front stage behaviors on consumers’ loyalty in the new media environment	Xi Jiang