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วิทยาลัยนานาชาติจีน International Chinese College
InCC-Research
InCC-BA-M-Thesis
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Issue Date
Title
Author(s)
2022
A study of an impact of virtual experience marketing on customers' purchase behaviors : a case study of a cat café
Meng Luo
2022
The influence of brand affecting the purchasing behavior of consumers of daily necessit : a case study of customer trust as the intermediary variable
Xingzhu Ma
2022
Research on the influence of consumer perceived value and involvement degree on purchase intention in the context of live streaming E-commerce
Zongze Lei
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Author
1
Meng Luo
1
Xingzhu Ma
1
Zongze Lei
Subject
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Brand name products -- Management
1
E-commerce
1
Electronic commerce -- Case studies
1
Marketing -- Technological innova...
1
Motivation research (marketing)
1
Product management
1
Purchase intention
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