The shelving of vernacular mart

Chang Yue

Please use this identifier to cite or link to this item: https://rsuir-library.rsu.ac.th/handle/123456789/2768

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DC Field	Value	Language
dc.contributor.advisor	Paijit Ingsiriwat	-
dc.contributor.author	Chang Yue	-
dc.date.accessioned	2025-05-16T08:35:36Z	-
dc.date.available	2025-05-16T08:35:36Z	-
dc.date.issued	2023	-
dc.identifier.uri	https://rsuir-library.rsu.ac.th/handle/123456789/2768	-
dc.description	Thesis (M.F.A. (Design)) -- Rangsit University, 2023	en_US
dc.language.iso	en	en_US
dc.publisher	Rangsit University	en_US
dc.subject	Shelving (furniture)	en_US
dc.subject	Consumer behavior -- Case studies	en_US
dc.subject	Supermarkets -- Designs and plans	en_US
dc.title	The shelving of vernacular mart	en_US
dc.type	Thesis	en_US
dc.description.other-abstract	In the retail industry, shelf display is an important marketing strategy which can not only attract consumers' attention, but also influence their purchasing behavior. As an important part of the retail industry, local supermarkets have an important impact on the sales and profits of shelf display. Therefore, it is of great practical significance to conduct research on the shelves of local supermarkets. The purposes of this dissertation were to gain insight into the shelf display and design of a local supermarket and to analyze its impact on consumer buying behavior, product sales and profits. By studying the effect of shelf display, the study can provide improvement suggestions for supermarkets around the world to optimize shelf strategies and increase sales	en_US
dc.description.degree-name	Master of Fine Arts	en_US
dc.description.degree-level	Master's Degree	en_US
dc.contributor.degree-discipline	Design	en_US
Appears in Collections:	Art-AD-M-Thesis

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