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https://rsuir-library.rsu.ac.th/handle/123456789/3085Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Piyaporn Chucheep | - |
| dc.contributor.author | Xiaoqin Jia | - |
| dc.date.accessioned | 2025-11-11T06:56:07Z | - |
| dc.date.available | 2025-11-11T06:56:07Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | https://rsuir-library.rsu.ac.th/handle/123456789/3085 | - |
| dc.description | Dessertations (D. BA. (Business Administration)) -- Rangsit University, 2024 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Rangsit University. Library | en_US |
| dc.subject | Online market | en_US |
| dc.subject | Purchase intention | en_US |
| dc.subject | Freshippo application | en_US |
| dc.subject | Consumer behavior -- Case studies | en_US |
| dc.subject | Electronic commerce | en_US |
| dc.title | Main factors affecting consumer purchase intention of Freshippo application in China | en_US |
| dc.type | Thesis | en_US |
| dc.description.other-abstract | The purpose of this study is to explore how e-service quality (efficiency, fulfillment, and privacy）influence consumer purchase intentions through e-satisfaction and e-trust. And to understand the mediating role between customer satisfaction and customer trust in the purchase intention of China Freshippo APP. The study used a sample of 400 online consumers of freshippo APP users in China, and analyzed the data using SPSS and AMOS software. E-service quality, e-satisfaction, e-trust and e-purchase intention have significant positive relationship. Also, the study found that Efficiency, fulfillment and privacy significantly positively affect the electronic satisfaction and e-trust of Freshippo application，E-satisfaction significantly positively affects Freshippo application consumer purchase intention. Then, Esatisfaction and E-trust significantly positively affects Freshippo application consumer purchase intention, Finally, There are mediating effects between efficiency, execution and privacy and consumer purchase intention | en_US |
| dc.description.degree-name | Doctor of Business Administration | en_US |
| dc.description.degree-level | Doctoral Degree | en_US |
| dc.contributor.degree-discipline | Business Administration | en_US |
| Appears in Collections: | BA-BA-D-Thesis | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| XIAOQIN JIA.pdf | 1.61 MB | Adobe PDF | View/Open |
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