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  4. Art-AD-M-Thesis
Please use this identifier to cite or link to this item: https://rsuir-library.rsu.ac.th/handle/123456789/3178
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dc.contributor.advisorPisprapai Sarasalin-
dc.contributor.authorDong Liang-
dc.date.accessioned2026-02-16T07:59:13Z-
dc.date.available2026-02-16T07:59:13Z-
dc.date.issued2024-
dc.identifier.urihttps://rsuir-library.rsu.ac.th/handle/123456789/3178-
dc.descriptionThesis (M.F.A. (Design)) -- Rangsit University, 2024en_US
dc.language.isoenen_US
dc.publisherRangsit University. Libraryen_US
dc.subjectPackaging -- Designen_US
dc.subjectColor in designen_US
dc.subjectPackaging -- Design and constructionen_US
dc.subjectColor Blindnessen_US
dc.titleThe study of packaging design system for color-blind consumersen_US
dc.typeThesisen_US
dc.description.other-abstractThis research investigates the design of packaging systems tailored for colorblind consumers, a demographic often overlooked by many packaged goods brands. With color blindness affecting individuals' ability to perform simple tasks, such as selecting food, driving, and choosing clothing, the research underscores the importance of inclusive packaging design. The objectives were 1) to design packaging colors, fonts, and materials that accommodate the visual requirements of color-blind individuals; 2) to enhance the product selection experience for color-blind consumers, preventing mistakes in product identification and selection due to visual impairments. Utilizing a design methodology focused on color contrast, legibility, and material sustainability, the study developed packaging solutions that are both engaging and accessible. The results from user testing indicate improved ease of product identification and increased enjoyment in package interaction for color-blind consumers. The packaging, made entirely from paper, combines low manufacturing costs with environmental benefits, offering a sustainable and inclusive design solution. This study contributes to the broader discourse on inclusive design, advocating for the consideration of diverse visual needs in packaging design. Future research could explore the application of these design principles to digital interfaces, broadening the scope of accessibility for color-blind individuals in various consumer contextsen_US
dc.description.degree-nameMaster of Fine Artsen_US
dc.description.degree-levelMaster's Degreeen_US
dc.contributor.degree-disciplineDesignen_US
Appears in Collections:Art-AD-M-Thesis

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