1. RSUIR at Rangsit University

Browsing by Author Yang Shuchen

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Showing results 1 to 20 of 27  next >
Issue DateTitleAuthor(s)
2024Building sales channels for new tire brands using strategic management theory : a case study of brand AWeiguo Yan
2023The impact mechanism of agricultural product short videos on consumers' purchase intention researchHuihua Chen
2025The impact of AI digital human anchors para-social interactions on consumers purchase intentionGuochuang Liang
2025The impact of E-commerce anchor interaction experience on consumer purchase intention : a study using psychological contract as a mediating variableLifang Yao
2023Impact of e-commerce platform shopping experience on online marketing performance of clothing enterpris : the role perceived value as an intermediaryEnzhuo Sun
2025The impact of perceived organizational climate on turnover intentions among post-2000 employees : the mediating role of job controlZhao Shiyuan
2024Impact of training satisfaction on employee work performance : sense of belonging as mediating variableXin Su
2025The influence of online reviews on consumers purchase intentions for new energy vehicles : the mediating role of brand valueLanyue Zhang
2022The influence of work connectivity behavior after-hours on employees' withdrawal behaviors : the mediating role of work stressPeishan Wei
2018Innovative marketing strategy forfurniture company : the case of Mengzhen Rredwood Company赵剑, Jian Zhao
2018Investigating the service quality of the thire party logistics enterprise from the IPA model : the case of M CompanyJiani Li, 李佳妮
2024The relationship among store image, perceived price, perceived value and customer experience on purchase intention (the case of traditional retail stores, Phranakhon Si Ayutthaya Province, Thailand)Yiying Chen
2025Research analysis on the impact of ESG on corporate valueSihui Ma
2023Research factors affecting the intention to buy consumer products by Lazada applications under the COVID-19 crisis in BangkokPaveeruk Korwisetpichit
2025Research on consumer behavior of contemporary fans and its guidance : the case of Chinese female fansDongmei Yang
2022Research on the influence of consumer perceived value and involvement degree on purchase intention in the context of live streaming E-commerceZongze Lei
2022Research on the influence of customer perceived value on consumption behavior under catering O2O modelWu Yinye
2023Research on the influence of feeling trusted by supervisors on employees' job burnoutYixin Peng
2023Research on the influence of interactive experience mode on customer behavior of online music application : taking perceived value as moderating variablesRui Hu
2025Research on the influence of social norms, perceived value, and price sensitivity on the purchase intention of second-hand luxury goodsYuya Xu
Showing results 1 to 20 of 27  next >