1. RSUIR at Rangsit University

Browsing by Author Chen Yinghui

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Showing results 1 to 11 of 11
Issue DateTitleAuthor(s)
2024Humble leadership perspective on creative performance : the mediating role of psychological safety climate and the moderating effect of LMXRongdi Tao
2025The impact of accounting firm ownership structure on audit quality : an analysis with auditor reputation as a mediating variableLijun Mu
2025The impact of co-branded milk tea brands on consumer purchase intentionsFuyao Liu
2025The impact of gamified marketing on customer brand fit and engagementJieyu Wang
2025The impact of mobile payments on consumer behavior-a case study of the Thai marketYi Zhang
2024Research on the continued consumption intention of virtual products in mobile games : taking 'honor of kings' as an exampleWenqin He
2024Research on the impact of digital transformation in the accounting industry on the performance of accounting firms : a case analysis of small-scale accounting firmsHaoyuan Li
2025Research on the impact of psychological factors in short video platforms on consumer purchasing decisions : based on the perspective of digital management, taking China's Douyin as an exampleFu Jiayu
2025A study on street food consumption by Chinese and Thai tourists : a case study of Khlong Ong Ang Canal walking street in BangkokLalada Malapong
2024A study on the impact of brand reputation on impulsive consumer consumption in the context of live streaming : a moderated mediation modelHan Xiya
2025Study on the influence of airline ground service experience value on consumers purchase intentionMingjian Song
Showing results 1 to 11 of 11