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RSUIR at Rangsit University
Browsing by Author Duangtip Chareonrook
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Showing results 1 to 4 of 4
Issue Date
Title
Author(s)
2025
Exploring the impact of soft-sell and hard-sell advertising formats on consumer behavior on Douyin :a study of effective communication strategies for marketers
RUOYAN XIONG A
2025
The influence of television media exposure on cognitive processing and perceived appeal of tourist destinations in China
Xiaoxuan Zhou
2025
The influence of wechat on cross-cultural communicationan analysis of language learning, cultural understanding, and social connectivity among international users
WENCHONG XU
2025
The role of user-generated content in shaping the promotion, emotional engagement, and viewership of Thai films in China :case study of “how to make millions before grandma dies (laanma)”
Yuemeng Zhu
