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https://rsuir-library.rsu.ac.th/handle/123456789/3124| Title: | The influence of wechat on cross-cultural communicationan analysis of language learning, cultural understanding, and social connectivity among international users |
| Authors: | WENCHONG XU |
| metadata.dc.contributor.advisor: | Duangtip Chareonrook |
| Keywords: | Cross-cultural communication;Social Contact;Language learning;Cultural policy |
| Issue Date: | 2025 |
| Publisher: | มหาวิทยาลัยรังสิต. สำนักหอสมุด |
| metadata.dc.description.other-abstract: | This study examines the influence of WeChat on cross-cultural communication among international users, focusing on its impact on language learning, cultural understanding, and social connectivity. As digital communication plays an increasingly vital role in globalization and WeChat’s international user base continues to grow, research on its effects remains limited. This study seeks to address this gap. Employing a quantitative research approach, the study targets international WeChat users. Through stratified random sampling, a questionnaire survey was conducted among 400 participants, with data analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The research findings indicate that WeChat positively influences language learning, cultural understanding, and social connectivity. In language learning (mean = 3.40, SD = 1.265), features such as voice and video calls and language-learning groups effectively support users in improving their language skills. For cultural understanding (mean = 3.41, SD = 1.251), cultural exchange groups and Moments significantly enhance users’ awareness and appreciation of diverse cultures. Regarding social connectivity (mean = 3.39, SD = 1.251), WeChat facilitates the development of crosscultural friendships. Based on these results, international users are encouraged to actively engage in relevant groups and maximize available learning resources. Developers should optimize the translation function and strengthen data security. Future research could adopt a mixed-method approach and conduct comparative analyses with other social media platforms to deepen the understanding of WeChat’s role in cross-cultural communication. These efforts will enable WeChat to better serve international users and foster more effective cross-cultural interactions |
| Description: | Thesis (M.A. (Communication Arts)) -- Rangsit University, 2024 |
| metadata.dc.description.degree-name: | College of Communication Arts |
| metadata.dc.description.degree-level: | ปริญญาโท |
| metadata.dc.contributor.degree-discipline: | Communication Arts |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/3124 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | CA-CA-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WENCHONG XU.pdf | 608.6 kB | Adobe PDF | View/Open |
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