Retail industry development under e-commerce in China

Abstract

In recent years, with the development of the market economy, China's e-commerce industry has risen rapidly. It has greatly impacted the traditional entity and retail market, and has seriously affected the development of the real economy. In the context of e-commerce, the real estate industry and the entity retail industry are getting more and more attention to how to get out of the difficult position and how to develop and recover it. This paper is based on the background of the development of electronic commerce, systematically analyzes the current development of the electronic commerce in our country and the real industry and the retail entity, discusses the impact of Electronic Commerce on the retail industry, a comprehensive analysis of the predicament and reasons of China's solid industry is currently facing, and to the real economy and electronic business marketing theory, combined with the successful experience of Japanese retail industry in the development of business environment, pointed out the direction of development in the electricity supplier in China under the background of the retail entity, and for China's retail industry entities and entities to further develop the feasible countermeasures and suggestions