1. RSUIR at Rangsit University
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  3. วิทยาลัยนานาชาติจีน International Chinese College

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 223
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Issue DateTitleAuthor(s)
2024A study on the impact of cross-border e-commerce consumers' perception of logistics service fairness on their satisfaction and word-of-mouth communication behaviorXuehe Liang
2024Research on the impact of consumers perceived value on purchase intention in the context of TikToks live streaming of goodsTiange Hu
2024Research on marketing strategies of beauty brands in the new media era : a case study of beauty brand FHongjie Chen
2024The influence of live-streaming marketing on consumers' purchase intention for pre-prepared dishesHaokai Deng
2024A study on the cross-cultural adaptation of expatriates in Chinese enterprises : a case study of ThailandFeiyu Deng
2024A study on the impact of apparel E-commerce live streaming on consumers' impulsive buying intentionsMeihua Liu
2024A study on the impact of dairy companies' social responsibility on consumers' purchasing intentionSihan Wang
2024Research on the impact of ESG performance on brand value : an analysis of the mediating role of corporate reputationYu Zou
2024Study on the influence of customer perceived value on repeated purchase behavior of knowledge payment in online shopping environment : an empirical analysis based on online education platformJiaxin Li
2024A study of the impact of service quality on customer revisit intention of psychological service companies : using customer experience and disease awareness as mediating variablesYi Zheng
2024A study on the impact of inclusive leadership on employee loyalty : the mediating role of psychological safetyXiangyi Zhou
2024A study of factors influencing work enthusiasm of Thai employees of Chinese enterprises in Thailand : the case study of Z Rubber CompanyZilin Dong
2024Research of the influence of tourists' experience on tourists' revisit intentionHao Yuan
2024An analytical study on the perceived value of online game season passes and its impact on customer satisfactionHaoran Chen
2024Humble leadership perspective on creative performance : the mediating role of psychological safety climate and the moderating effect of LMXRongdi Tao
2024Study of the relationship between personorganization fit and innovation behavior : mediating effect of workplace spirituality and moderating effect of inclusive leadershipSiyang Zhou
2024A study on the impact of brand reputation on impulsive consumer consumption in the context of live streaming : a moderated mediation modelHan Xiya
2024The impact of E-commerce live streamers' professionalism on consumers' purchasing intentionsRuisi Zhang
2024A study on the regional market positioning of BZ Restaurant Chain Companies : a case study of ChengduCixin Zou
2024The impact of empowering leadership on employee creativity : the mediating role of organizational-based self-esteemRui Li
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 223
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