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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Jiang Hai Yue | - |
| dc.contributor.author | Zijing Teng | - |
| dc.date.accessioned | 2022-12-14T02:04:42Z | - |
| dc.date.available | 2022-12-14T02:04:42Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | https://rsuir-library.rsu.ac.th/handle/123456789/1322 | - |
| dc.description | Thesis (MBA (Business Administration)) -- Rangsit University, 2021 | en_US |
| dc.description.abstract | 随着人们生活节奏加快，加油站品牌便利店在中国引起了重视，同时加油 站非油品业务也已成为企业不可或缺的重要支撑。但在消费者主权时代，要想 在未来创造坚实的价值，就必须提高服务水平以获得消费者的满意，为消费者 提供优质的产品与服务。服务质量来源于消费者感知评价，根据消费者的主观 体验来进行衡量，因此服务质量往往直接影响店铺在消费者心中的形象。本研 究以加油站品牌便利店服务质量、体验价值以及消费者购买意愿之间的关系， 提出相关研究假设。调查消费者对加油站品牌便利店服务质量各维度的认知程 度，研究品牌服务质量对消费者购买意愿的作用，和消费者的购买意愿与体验 价值的关系以及影响程度。帮助加油站品牌便利店经营者了解服务改进的地 方，提出完善服务质量管理手段的主张，挖掘加油站品牌便利店的潜在优势， 为建立长期的竞争优势提出积极建议，同时让客户满意度得以增高 | en_US |
| dc.language.iso | zh | en_US |
| dc.publisher | Rangsit University | en_US |
| dc.subject | Service quality | en_US |
| dc.subject | Purchase intention | en_US |
| dc.subject | Creative ability in business | en_US |
| dc.title | The influence of service quality of gas station branded convenience stores on consumers purchase intention experience value as a mediating variable | en_US |
| dc.title.alternative | 加油站品牌便利店服务质量对消费者购买意愿的影响研究 以体验价值为中介变量 | en_US |
| dc.type | Thesis | en_US |
| dc.description.other-abstract | As the pace of people's lives accelerates, gas station branded convenience stores have attracted attention in China since this non-oil business has become an essential and important support for businesses. However, in the era of consumer sovereignty, in order to create solid value in the future, it is necessary to improve service levels to gain consumer satisfaction and provide consumers with quality products and services. Service quality comes from consumer perception evaluation and is measured based on consumers' subjective experience, which thus directly affects the image of the store in the eyes of consumers. This study presents the relevant research hypotheses in terms of the relationship between service quality, experience value and consumers' willingness to purchase in gas station branded convenience stores by investigating consumers' perceptions of service quality in various dimensions in gas station branded convenience stores, and examining the extent to which the service quality affects consumers' willingness to purchase, and the relationship between consumers' willingness to purchase and experience value. This study will try to help gas station branded convenience store operators understand areas of service improvement, propose ideas for improving service quality management tools, explore the potential advantages of gas station branded convenience stores, and make positive suggestions for establishing long-term competitive advantages while increasing customer satisfaction | en_US |
| dc.description.degree-name | Master of Business Administration | en_US |
| dc.description.degree-level | Master's Degree | en_US |
| dc.contributor.degree-discipline | Business Administration | en_US |
| Appears in Collections: | InCC-BA-M-Thesis | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ZIJING TENG.pdf | 913.41 kB | Adobe PDF | View/Open |
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