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DC Field | Value | Language |
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dc.contributor.advisor | Jin Maozhu | - |
dc.contributor.author | Yue Chengxu | - |
dc.date.accessioned | 2024-03-17T02:19:58Z | - |
dc.date.available | 2024-03-17T02:19:58Z | - |
dc.date.issued | 2022 | - |
dc.identifier.uri | https://rsuir-library.rsu.ac.th/handle/123456789/2234 | - |
dc.description | Thesis (MBA (Business Administration)) -- Rangsit University, 2022 | en_US |
dc.description.abstract | his research aimed to explore the current situation of online sales of retail enterprises in Kunming, China, and to investigate the relationship of information technology capability, company performance, and organization reform, and to discover the mediating role of organization reform between information technology ability and company performance. The instrument was a questionnaire distributed to 521 managers and employees working in retails enterprises in Kunming, China, and 442 questionnaires were collected. However, 400 questionnaires were valid and selected as the samples. The result revealed that retail enterprise employees believed that information technology ability had a significant impact on company performance, and organization reform played a mediating role between information technology ability and company performance. Organization reform also had a significant positive relationship with information technology ability and company performance. This research is beneficial for Chinese retail enterprises, providing suggestions for the resolution of online sales problems. | en_US |
dc.language.iso | zh | en_US |
dc.publisher | Rangsit University | en_US |
dc.subject | Organizational change -- Case studies | en_US |
dc.subject | Retail trade | en_US |
dc.subject | E-commerce | en_US |
dc.subject | China -- Economic conditions | en_US |
dc.title | Impact of it capability on the performance of retail enterprises in Kunming, China : the mediating role of organizational reform | en_US |
dc.title.alternative | 中国昆明零售企业信息技术能力对企业绩效的影响研究 ——以组织变革为中介变量 | en_US |
dc.type | Thesis | en_US |
dc.description.other-abstract | 随着互联网技术的发展以及人们对更加简便以及高科技生活的向往,逐渐产 生了新的销售模式,互联网在线销售,以及由此形成了现在的新型商务模式,电子商 务模式。而全新的电商模式的诞生,又对中国传统零售产业发展形成了极大的挑 战,同时,由于电商创造的崭新零售业模式,给中国传统零售产业发展提供了巨大的 机会。电子商务也为中国零售产业开拓了全新的发展道路,让零售企业可以多元 化发展,增加了销售渠道,同时也提升了企业知名度,扩大了企业影响力。 本文用问卷调查法,总共发放调查问卷521 份,总共回收了442 份调查问 卷,最后经过筛选,共计挑出400 份调查问卷。通过研究,作者发现,企业信 息化能力水平的对其组织绩效有着重要的作用,而组织变革起到中介作用,现代信 息化能力水平对企业产生重要作用,而组织变革又对其产生重要作用。本文研究 结论认为,A 公司组织的现代信息技术能力水平越高对公司业绩的作用就越强,同 时对组织变革的作用也就越强,同时组织变革或转型水平的提高也对公司的业绩 起到了强有力的促进作用。 | en_US |
dc.description.degree-name | Master of Business Administration | en_US |
dc.description.degree-level | Master's Degree | en_US |
dc.contributor.degree-discipline | Business Administration | en_US |
Appears in Collections: | InCC-BA-M-Thesis |
Files in This Item:
File | Description | Size | Format | |
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YUE CHENGXU.pdf | 818.55 kB | Adobe PDF | View/Open |
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