1. RSUIR at Rangsit University

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Issue DateTitleAuthor(s)
2018企业社会责任对消费者购买意愿影响研究 以品牌关系质量为中介变量梅龙跃, Longyue Mei
2022A study of the impact of brand value of new energy automobile industry on consumers purchase intention with brand personality as an intermediary variableYuxin Wu
2019影响消费者游戏内购买之因素Zhouyu Jin
2022Research on the influence of consumer perceived value on the purchase intention of new energy vehicle consumers taking the degree of involvement as the moderating variableTao Lei
2022The influence of online word-of-mouth of variety shows on audience's behavioral intention : taking audience trust as the mediating variableXia Ning
2022Research on the influence of entrepreneurs’ front stage behaviors on consumers’ loyalty in the new media environmentXi Jiang

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