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วิทยาลัยนานาชาติจีน International Chinese College
InCC-Research
InCC-BA-M-Thesis
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Issue Date
Title
Author(s)
2018
企业社会责任对消费者购买意愿影响研究 以品牌关系质量为中介变量
梅龙跃, Longyue Mei
2022
A study of the influence of corporate social responsibility on customers purchase intention : the moderating effect of involvement
Ziyi Chen
2022
The influence of apparel e-commerce companies corporate social responsibility on customer spurious loyalty : the mediating role of perceived risks
Ziqiu Li
2022
The influence of perceived corporate social responsibility on employee performance : the mediating role of organizational identity and job engagement
Liu Yilin
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Author
1
Liu Yilin
1
Ziqiu Li
1
Ziyi Chen
1
梅龙跃, Longyue Mei
Subject
1
Branding (Marketing)
1
Consumer behavior
1
Corporate governance
1
E-commerce
1
Employee ownership
1
Organizational commitment
1
Participative management
1
Purchase intention
Date issued
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2022
1
2018
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