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วิทยาลัยนานาชาติจีน International Chinese College
InCC-Research
InCC-BA-M-Thesis
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Issue Date
Title
Author(s)
2022
Brand marketing strategy of new energy vehicles in the Chinese market : taking tesla as an example
Jinrun Huang
2022
A study of the impact of brand value of new energy automobile industry on consumers purchase intention with brand personality as an intermediary variable
Yuxin Wu
2022
Analysis on the influencing factors of network integrated marketing on the sales of brand milk tea taking honey snow ice city as an example
Yang Hong
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Author
1
Jinrun Huang
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Yang Hong
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Yuxin Wu
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Marketing strategy
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Automobile industry and trade
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Brand name products
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Consumer behavior
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Electric vehicles -- Batteries --...
1
Tea -- China
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