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วิทยาลัยนานาชาติจีน International Chinese College
InCC-BA-M-Thesis
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Issue Date
Title
Author(s)
2022
A study of the impacts of perceived value on users willingness to continue participation based on the perspective of online cause-related marketing
Lizhou Zeng
2022
Brand marketing strategy of new energy vehicles in the Chinese market : taking tesla as an example
Jinrun Huang
2022
Research on the customer satisfaction of B training institution based on Servquel and IPA model
Chao Ruan
2022
A study of an impact of virtual experience marketing on customers' purchase behaviors : a case study of a cat café
Meng Luo
2022
A study of the impact of brand value of new energy automobile industry on consumers purchase intention with brand personality as an intermediary variable
Yuxin Wu
2022
A study of the influence of knowledge sharing on the innovation performance of high-tech enterprises
Huawen Fan
2022
The influence of brand affecting the purchasing behavior of consumers of daily necessit : a case study of customer trust as the intermediary variable
Xingzhu Ma
2021
The study on the influence of corporate social responsibility perception on consumer purchase intention in the E-commerce industry
Shuyu Chen
2019
顾客体验对网络游戏充值意图的影响研究
Zhiyang Luo
2019
麦当劳公司商业模式研究 基于商业生态系统理论分析
Fan Wu
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An Changyi
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Binghui Su
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Bo Wang
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Bowen Cen
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Cai Jingtingcai
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Chen Lin
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Cheng Guoqing
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Dandan He
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Subject
18
Purchase intention
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Consumer behavior
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Marketing strategy
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Job satisfaction
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Branding (Marketing) -- Case studies
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Organizational commitment
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Strategic planning
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Customer satisfaction
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Branding (Marketing)
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Consumer behavior -- Case studies
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Date issued
61
2022
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2018
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2019
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2020
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