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https://rsuir-library.rsu.ac.th/handle/123456789/470| Title: | 麦当劳公司商业模式研究 基于商业生态系统理论分析 |
| Other Titles: | An analysis of Mcdonald s business model based on business ecosystem theory |
| Authors: | Fan Wu |
| metadata.dc.contributor.advisor: | Zheng Jiang Bo |
| Keywords: | McDonald's Corporation -- Management;Ecosystem management;Business planning; Strategic planning;Strategic planning |
| Issue Date: | 2019 |
| Publisher: | Rangsit University |
| Abstract: | 本文在对商业生态系统和商业模式相关理论整理回顾的同时，走访国内外 的麦当劳餐厅进行实地调查。以商业生态系统理论为基础开辟全新的视角，用 商业画布模型对麦当劳各要素进行研究。本文在穆尔描绘的商业生态系统模型 基础上构建了麦当劳商业生态系统图，并采用商业画布模型，从模型设定的客 户、财务、内部管理、价值主张四个方面对麦当劳商业模式进行解析。研究表 明，麦当劳餐厅以标准化的套餐模式为主，配餐为辅的产品结构使生产流程中 的每一步都精简到极致，实现了资源投入最小化。麦当劳公司股价上涨主要原 因是公司利润增长带动公司估值的上涨。麦当劳几十年来的成功，得益于充分 把握了目标顾客需求，对供应商的管理已经建立起完整的体系。在良好商业模 式的基础上，成功构造了系统内成员互利共生的麦当劳商业生态系统 |
| metadata.dc.description.other-abstract: | This paper reviewed theories relevant to business ecosystem and business model and aimed to analyze the business elements of McDonald's based on the business ecosystem theory. The research used the commercial canvas model based on Moore’s business ecosystem model. Data analysis was based on four aspects: customer, finance, internal management, and value proposition. The result showed that the product structure of McDonald's was mainly based on the standardized set meal model supplemented by food matching. With this product structure, every step of the production process was simplified to the extreme, and the resource input was minimized. The main reason for a rise in McDonald's share price was a rise in the company's valuation driven by an increase in profits. The success of McDonald's over the past few decades was due to its full grasp of the needs of its target customers and the establishment of a complete system for the management of suppliers. On the basis of a good business model, McDonald's business ecosystem with mutually beneficial symbiosis of members in the system was successfully constructed. |
| Description: | Thesis (MBA (Business Administration)) -- Rangsit University, 2019 |
| metadata.dc.description.degree-name: | Master of Business Administration |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | Business Administration |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/470 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | InCC-BA-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fan Wu.pdf | 785.53 kB | Adobe PDF | View/Open |
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