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Issue Date	Title	Author(s)
2025	Research on the impact mechanism of digital governance on platform performance the mediating role of network effects	Yu Xin
2025	The impact of online travel agency platform marketing on customer satisfaction	Linglu Tan
2025	The impact of accounting firm ownership structure on audit quality : an analysis with auditor reputation as a mediating variable	Lijun Mu
2025	Study on the influence of airline ground service experience value on consumers purchase intention	Mingjian Song
2025	A study on the influence of key opinion leaders on consumer purchasing behavior in online live streaming	Qiyue Tan
2025	A study on the impact of real-time evaluation of E-commerce live broadcasts on the purchase intention of beauty consumers : with consumer involvement as the medium	Lanfang Zhang
2025	The impact of co-branded milk tea brands on consumer purchase intentions	Fuyao Liu
2025	The impact of AI digital human anchors para-social interactions on consumers purchase intention	Guochuang Liang
2025	The impact of E-commerce anchor interaction experience on consumer purchase intention : a study using psychological contract as a mediating variable	Lifang Yao
2025	The impact of perceived organizational climate on turnover intentions among post-2000 employees : the mediating role of job control	Zhao Shiyuan
2025	A study on the impact of consumer perceived value on consumer repetitive purchasing in the context of e-commerce live streaming : using shopping experience as a mediation	Yanqiao Qiao
2025	Research on optimization of new energy vehicle marketing strategy of company A	Jiaqi Li
2025	The influence of livestream platform and streamer characteristics on consumers purchase intention : the mediating effect of para-social interaction	Xinran Chen
2025	A study on the influence of employee age on work performance in enterprises : using personal it skills as an intermediary	Weizhe Qian
2025	A study on the impact of corporate social responsibility on consumer purchase intention : using brand loyalty as a moderating variable	Tingting Xiu
2025	Research on the impact of psychological factors in short video platforms on consumer purchasing decisions : based on the perspective of digital management, taking China's Douyin as an example	Fu Jiayu
2025	Research on the effect of lead users on firms innovation performance in a social media environment : mediated by firms social media use	Dapeng Liu
2024	The impact of short video ad features on consumer purchase intention	Jingyuan Chen
2025	Research on the impact of preferential tax on new energy vehicle purchase on consumers' purchase intention : using consumers' green perceived value as an intermediary variable	Kunyu Yang
2025	A study on the impact of corporate social responsibility performance on consumer purchase decisions : a case of the pharmaceutical industry	Lingjia Feng