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Issue Date	Title	Author(s)
2024	Research on supply chain optimization of Tianfu convenience store	Nanxuan Xian
2024	The impact model of interest rate liberalization reform on the profitability of state-owned commercial banks : a case study of bank C of China	Fei Chen
2024	Research on the continued consumption intention of virtual products in mobile games : taking 'honor of kings' as an example	Wenqin He
2024	An empirical study based on the influence of opinion leaders on online social platform on the behavior of Chinese young female consumers to buy beauty products : using the perceived value as the mediating variable	Chen Lin
2024	A study on the impact of consumer perceived value on the purchase intention of domestic cosmetics : using brand value as a mediation	Jiayu Wu
2024	Building sales channels for new tire brands using strategic management theory : a case study of brand A	Weiguo Yan
2024	Study of channel optimization of G Tyre company in the new retail format	Tianyu Tang
2024	A Study of the relationship between corporate social responsibility, corporate reputation and corporate performance based on internal employee survey data	Ge Gao
2024	Study of the transaction structure design of backdoor listing, taking company A as an example of backdooring company B	Haolin Wang
2024	Study of the impact of brand awareness of enterprises in the leisure snack industry on consumer purchase intentions : using product expectations as the mediating variable	Huang Zhao
2024	Social media marketing of SY commercial realestate company based on Sicas model applied research	Yibo Wang
2024	Research of the influence of self-congruity on consumption intention	Qitong Han
2024	The effect of job autonomy on job redesign behavior : the mediating role of psychological capital	Zhendong Song
2024	Study of the factors influencing consumer purchasing behavior in the unmanned retail industry : the mediating role of brand trust	Yue Wang
2024	Research on the motivation issues and countermeasures for Xi'an Lianjia real estate sales staff	Ruijie Shi
2023	A study of impact of consumer-perceived value on the sales and marketing performance of skincare enterprises in the context of e-commerce live streaming using consumer trust as a mediation	Shaohao Pan
2023	A study on the impact of information sharing and the degree of goal consistency in the SAP system on supplier trust : a case study of Cofco Group's Thailand branch	Li Yanhan
2023	Empirical research on the relationship between dual-source innovation behavior, entrepreneurial bricolage, and business model innovation	Siwei Zhao
2023	Influence on Xiaohongshu marketing strategy derived from content sharing	Shang Luwei
2024	Research on the employee compensation management of property company H	Yuan Liu