Please use this identifier to cite or link to this item:
https://rsuir-library.rsu.ac.th/handle/123456789/2762| Title: | Multifunctional packaging for cultural products |
| Authors: | Luo Piyun |
| metadata.dc.contributor.advisor: | Pakorn Prohmvitak |
| Keywords: | Packaging -- Design;Environmental protection;Food -- Packaging;Products Culture |
| Issue Date: | 2023 |
| Publisher: | Rangsit University |
| metadata.dc.description.other-abstract: | Dali is a famous tourist city in China, and flower cake is the representative of Dali cultural products, which is loved by tourists. The tourism industry stands as Dali's foundational economic sector, and well-crafted product packaging holds the potential to enhance product appeal among tourists. This, in turn, can lead to elevated sales figures while simultaneously propagating the rich cultural essence of Dali. Through investigation, the packaging of flower cake in the market is very ordinary and does not highlight the characteristics of flower cake. The use of plastic as packaging materials is also environmentally unfriendly. Through the methods of market research, random interviews with tourists, and reference to several excellent cultural product packaging, this paper deeply studies the possibility of multi-directional development of cultural product packaging. After numerous trials, the ultimate design for Dali cultural products was finalized. This design revolves around utilizing environmentally friendly packaging materials that serve multiple functions for these cultural products. Packaging has transcended its mere decorative role and now extends its utility even after the product is consumed. It can either be repurposed after use or have a minimal negative impact on the environment when discarded as waste. The diversified opening and closing methods increase the sense of surprise for the product and also provide new ideas for the packaging design |
| Description: | Thesis (M.F.A. (Design)) -- Rangsit University, 2023 |
| metadata.dc.description.degree-name: | Master of Fine Arts |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | Design |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/2762 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | Art-AD-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| LUO PIYUN.pdf | 1.37 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.