Research on rural tourism strategy of Zhaijiao Village in Hengzhou City

Abstract

The rural revitalization strategy is an important measure and strategic deployment for China to achieve the great rejuvenation of the Chinese nation and build a moderately prosperous society in all respects. Implementing the rural revitalization strategy has brought significant opportunities for the development of rural tourism. Therefore, researching the development strategy of rural tourism holds great practical significance. This study primarily focused on the tourism development in Zhaijiao Village, Hengzhou City, Guangxi. Through on-site investigations and literature review, it comprehensively analyzed rural tourism in Zhaijiao Village, employing various methods such as SWOT analysis, QSPM analysis, and PEST analysis. The research aimed to formulate the most suitable rural tourism development strategy for Zhaijiao Village, including integrating the unique industry of jasmine flowers with local customs to create an immersive tourism experience that is distinctively appealing. Additionally, this study suggests strategies such as attracting talent from universities, attracting investment, improving service quality, and enhancing environmental protection, providing decision-makers with valuable insights for the development of rural tourism in Zhaijiao Village, Hengzhou City