Please use this identifier to cite or link to this item:
https://rsuir-library.rsu.ac.th/handle/123456789/3033| Title: | Digital wallet dynamics : understanding the potential adoption factors of worldcoin in Thailand's fintech sector |
| Authors: | Tanpat Kraiwanit |
| Keywords: | Digital Currency;Electronic funds transfers;Banks and banking |
| Issue Date: | 2023 |
| Publisher: | Research Institute of Rangsit University |
| metadata.dc.description.other-abstract: | This research delves into the factors influencing the adoption of digital wallet technology, focusing specifically on the Worldcoin digital wallets among Thai individuals over 18 years old. Utilizing a convenience sampling method, the study analyzes responses from 1,430 participants, employing binary regression through statistical analysis software to examine the influence of various factors—demographic, social, motivational, technological, and economic—on the adoption of Worldcoin. The findings underscore the significance of gender, age, education level, occupation, monthly income, savings, existing digital wallet ownership, frequency of use, and social media engagement in shaping an individual’s intention to adopt Worldcoin. Moreover, it identifies social support, social presence, trust, perceived risk, service reliability, perceived usefulness, ease of use, time savings, consumption, discounts, and promotions as significant determinants affecting Worldcoin adoption. The implications of these findings are significant for stakeholders in the FinTech sector, suggesting that a deeper understanding of these determinants can guide more effective strategies for promoting digital wallet adoption. By addressing the specific needs and concerns reflected in these factors, developers, marketers, policymakers, as well as other stakeholders, can enhance user engagement, improve service offerings, and ultimately drive wider acceptance and use of digital wallet technologies |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/3033 |
| metadata.dc.type: | Other |
| Appears in Collections: | EC-Research |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TANPAT KRAIWANIT.pdf | 1.56 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.