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  4. LiA-Eng-M-Thesis
Please use this identifier to cite or link to this item: https://rsuir-library.rsu.ac.th/handle/123456789/3071
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dc.contributor.advisorAbhinan Wongkittiporn-
dc.contributor.authorYuejia Liu-
dc.date.accessioned2025-11-07T02:57:35Z-
dc.date.available2025-11-07T02:57:35Z-
dc.date.issued2024-
dc.identifier.urihttps://rsuir-library.rsu.ac.th/handle/123456789/3071-
dc.descriptionThesis (M. Arts (English for Professions)) -- Rangsit University, 2024en_US
dc.language.isoenen_US
dc.publisherRangsit University. Libraryen_US
dc.subjectMarketing -- Management -- Case studiesen_US
dc.subjectEnglish language -- Usageen_US
dc.subjectIntercultural communicationen_US
dc.titleA survey of English skills and marketing activities among Chinese marketersen_US
dc.typeThesisen_US
dc.description.other-abstractThis study investigated the demand for English among marketing personnel in China, marketing activities that use English, and intercultural communication issues. Using a mixed-methods research approach, the research employed a questionnaire and in-depth interviews as instruments. The samples were 40 Chinese marketing personnel. The samples were requested to complete the questionnaire through online platforms while data through in-depth interviews were gathered through voice recording and textual transcription. The research employed descriptive statistics, reliability, and significance testing to analyze quantitative data using SPSS (version 26). Qualitative analysis was performed through thematic analysis. The results indicated a high demand for English skills, especially in speaking and listening skills, among Chinese marketing professionals. English was found to be widely used in marketing activities such as attending global exhibitions and business negotiations. Cross-cultural communication awareness is crucial as understanding and respecting others’ cultures and customs can enhance collaborative efforts. The research suggested that, in order to better assist Chinese marketing professionals in their work, ESP curriculum should be designed to enhance both business English proficiency and intercultural communication skillsen_US
dc.description.degree-nameMaster of Arten_US
dc.description.degree-levelMaster's Degreeen_US
dc.contributor.degree-disciplineEnglish for Professionsen_US
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