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https://rsuir-library.rsu.ac.th/handle/123456789/3071| Title: | A survey of English skills and marketing activities among Chinese marketers |
| Authors: | Yuejia Liu |
| metadata.dc.contributor.advisor: | Abhinan Wongkittiporn |
| Keywords: | Marketing -- Management -- Case studies;English language -- Usage;Intercultural communication |
| Issue Date: | 2024 |
| Publisher: | Rangsit University. Library |
| metadata.dc.description.other-abstract: | This study investigated the demand for English among marketing personnel in China, marketing activities that use English, and intercultural communication issues. Using a mixed-methods research approach, the research employed a questionnaire and in-depth interviews as instruments. The samples were 40 Chinese marketing personnel. The samples were requested to complete the questionnaire through online platforms while data through in-depth interviews were gathered through voice recording and textual transcription. The research employed descriptive statistics, reliability, and significance testing to analyze quantitative data using SPSS (version 26). Qualitative analysis was performed through thematic analysis. The results indicated a high demand for English skills, especially in speaking and listening skills, among Chinese marketing professionals. English was found to be widely used in marketing activities such as attending global exhibitions and business negotiations. Cross-cultural communication awareness is crucial as understanding and respecting others’ cultures and customs can enhance collaborative efforts. The research suggested that, in order to better assist Chinese marketing professionals in their work, ESP curriculum should be designed to enhance both business English proficiency and intercultural communication skills |
| Description: | Thesis (M. Arts (English for Professions)) -- Rangsit University, 2024 |
| metadata.dc.description.degree-name: | Master of Art |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | English for Professions |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/3071 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | LiA-Eng-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| YUEJIA LIU.pdf | 490.11 kB | Adobe PDF | View/Open |
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