The impact of cultural contact, destination image, smart tourism technology and memorable experiences on revisit intention through tourism satisfaction in Hebei Province, China

Abstract

This study provides a systematic examination of the influence of cultural contact, destination image, smart tourism technology, as well as memorable experiences on tourist satisfaction levels and their subsequent intentions to revisit Hebei province in China. Employing a quantitative research methodology involving survey data collection coupled with rigorous statistical analysis techniques reveals noteworthy correlations between these factors and tourist contentment levels, subsequently impacting their inclination towards revisit intention. Notably highlighted are cultural contact along with favorable destination images as pivotal elements augmenting tourist gratification levels. Additionally, the chi-square/df is 1.155, RFI is 0.934, NFI is 0.944, CFI and TLI are both greater than 0.9, and RMSEA is 0.019. in conclusion, the study demonstrates that culture contact, destination image, smart tourism technology, and memorable experiences exert a significant impact on tourists' revisit intention through their level of satisfaction in Hebei Province.