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https://rsuir-library.rsu.ac.th/handle/123456789/3119| Title: | Audience study of male parenting observational reality tv shows |
| Authors: | JINYI CHEN |
| metadata.dc.contributor.advisor: | Prof.Lucksana Klaikao |
| Keywords: | Reality television programs;Television audiences;Television and children;Television viewers -- Attitudes |
| Issue Date: | 2024 |
| Publisher: | มหาวิทยาลัยรังสิต. สำนักหอสมุด |
| metadata.dc.description.other-abstract: | The purpose of this study is to analyze the socio-economic characteristics of the audience who watched the reality TV show “Daddy's Home”, and to explore the relationship between the audience's exposure, perceptions, attitudes and behaviors towards male parenting. The sample size of this study is 400 Chinese individuals aged 18-45 who have watched the reality TV show “Daddy's Home.” The research employed a survey research design using quantitative methodology, with a questionnaire as the instrument for data collection. As for the results of the study: 1) The socio-economic characteristics of the audience for the male parenting observational reality TV show "Daddy's Home" reveal that the number of female viewers is higher than that of male viewers. The majority of the audience is aged 26-35 years, usually holds a bachelor's degree, works as corporate employees, has an average monthly income of 5001-10000 RMB, is married, and has at least one child in the family. 2) There is no significant difference between the socioeconomic characteristics of the audience and the frequency of media exposure. The frequency of audience media exposure positively influences audience perceptions, attitudes, and behaviors toward male parenting. The level of audience perceptions of male parenting positively affects the level of their attitudes and behaviors. The level of audience attitudes of male parenting positively affects their level of behavior. The level of audience attitudes toward male parenting mediates the level of perceptions and behaviors. |
| Description: | Thesis (M.A. (Communication Arts)) -- Rangsit University, 2024 |
| metadata.dc.description.degree-name: | College of Communication Arts |
| metadata.dc.description.degree-level: | ปริญญาโท |
| metadata.dc.contributor.degree-discipline: | Communication Arts |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/3119 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | CA-CA-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| JINYI CHEN.pdf | 1.53 MB | Adobe PDF | View/Open |
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