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https://rsuir-library.rsu.ac.th/handle/123456789/3171| Title: | The fusion of culture and product design : design experience of combining portable tea set with Zhuang culture |
| Authors: | Guixiang Mo |
| Keywords: | Product design;Design -- Social aspects;Tea -- Social aspects -- China;Chinese -- Social life and customs |
| Issue Date: | 2024 |
| Publisher: | Rangsit University. Library |
| metadata.dc.description.other-abstract: | China's tea culture has a long history of over 2500 years and has become a part of modern people's daily lives. Zhuang culture, the second largest ethnic minority culture in China, has a history of over a thousand years. Portable tea sets are the most commonly used tea-making utensils nowadays. Integrating Zhuang cultural elements into the design of portable tea sets can help more people understand Zhuang culture. The research objectives are 1) to resolve some of the current issues with portable tea sets, 2) to extract essence from Zhuang culture and use it in the design of portable tea sets, including tea cups, teapots, tea towels, and portable tea set packaging boxes, 3) to combine two traditional Chinese cultures to design portable tea sets that better meet the demands of modern people, and 4) to design branding for portable tea sets. The methodology for conducting research includes: 1) research on Chinese tea culture and Zhuang culture, 2) theoretical research on material texture and color psychology, and 3) product feasibility analysis through user research, material study, case studies, and market positioning. The research results revealed the followings: 1) extraction and redesign of Zhuang ethnic elements; 2) portable tea set design, including teapots, cups, tea towels, and portable tea set bags; and 3) tea set brand design. Through this research, the brand and product design have been completed. Following up with channels, such as finding product manufacturers, the product can be put into the market for sale, which can quickly generate economic benefits |
| Description: | Thesis (M.F.A. (Design)) -- Rangsit University, 2024 |
| metadata.dc.description.degree-name: | Master of Fine Arts |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | Design |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/3171 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | Art-AD-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| GUIXIANG MO.pdf | 4.55 MB | Adobe PDF | View/Open |
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