1. RSUIR at Rangsit University
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  3. วิทยาลัยการออกแบบ College of Design
  4. Art-AD-M-Thesis
Please use this identifier to cite or link to this item: https://rsuir-library.rsu.ac.th/handle/123456789/3192
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dc.contributor.advisorPakorn Prohmvitak-
dc.contributor.authorJirayut Thongnarin-
dc.date.accessioned2026-02-16T08:40:05Z-
dc.date.available2026-02-16T08:40:05Z-
dc.date.issued2025-
dc.identifier.urihttps://rsuir-library.rsu.ac.th/handle/123456789/3192-
dc.descriptionThesis (M.F.A. (Design)) -- Rangsit University, 2024en_US
dc.language.isoenen_US
dc.subjectIdentityen_US
dc.subjectProduct management -- Thailanden_US
dc.subjectVisual communicationen_US
dc.subjectOne tambon one product projectsen_US
dc.titleVisual identity system design guideline for creative Thailand s creative industyen_US
dc.typeThesisen_US
dc.description.other-abstractThe development of a visual identity system design guideline for Thailand’s creative industry aims 1) to analyze and study the concept of the project between OTOP and OVOP, 2) to create guideline ideas to be used as guidelines for design development. In Thailand, we have the One Tambon Project One Product (OTOP). It is a project aimed at stimulating local businesses, which originates from the One Village, One Product concept (OVOP) of Oita City in Japan. This involves the selection of products from communities across various areas in Thailand using the same selection format and system. Therefore, the products do not differ or show variations in their origins. Upon researching, it was found that the OTOP project functions like a brand, bringing together products from various provinces under the same selection system across the country. This research aims to apply knowledge of design communication, recognizing that each area is unique. The researcher believes that different areas should adopt communication formats with distinct identities to support diversity while maintaining a unified direction. Consequently, this research applies a communication model to identity design, aiming to enhance communication strategiesen_US
dc.description.degree-nameMaster of Fine Artsen_US
dc.description.degree-levelMaster's Degreeen_US
dc.contributor.degree-disciplineDesignen_US
Appears in Collections:Art-AD-M-Thesis

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