Please use this identifier to cite or link to this item:
https://rsuir-library.rsu.ac.th/handle/123456789/3192| Title: | Visual identity system design guideline for creative Thailand s creative industy |
| Authors: | Jirayut Thongnarin |
| metadata.dc.contributor.advisor: | Pakorn Prohmvitak |
| Keywords: | Identity;Product management -- Thailand;Visual communication;One tambon one product projects |
| Issue Date: | 2025 |
| metadata.dc.description.other-abstract: | The development of a visual identity system design guideline for Thailand’s creative industry aims 1) to analyze and study the concept of the project between OTOP and OVOP, 2) to create guideline ideas to be used as guidelines for design development. In Thailand, we have the One Tambon Project One Product (OTOP). It is a project aimed at stimulating local businesses, which originates from the One Village, One Product concept (OVOP) of Oita City in Japan. This involves the selection of products from communities across various areas in Thailand using the same selection format and system. Therefore, the products do not differ or show variations in their origins. Upon researching, it was found that the OTOP project functions like a brand, bringing together products from various provinces under the same selection system across the country. This research aims to apply knowledge of design communication, recognizing that each area is unique. The researcher believes that different areas should adopt communication formats with distinct identities to support diversity while maintaining a unified direction. Consequently, this research applies a communication model to identity design, aiming to enhance communication strategies |
| Description: | Thesis (M.F.A. (Design)) -- Rangsit University, 2024 |
| metadata.dc.description.degree-name: | Master of Fine Arts |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | Design |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/3192 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | Art-AD-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| JIRAYUT THONGNARIN.pdf | 859.18 kB | Adobe PDF | View/Open |
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