Research of the influence of tourists' experience on tourists' revisit intention

Abstract

As the global tourism industry slows down due to the epidemic, the global tourism industry is experiencing a revival.The tourism industry plays an important role in promoting economic and social development and enriching people's cultural life.As tourism introduces the concept of the individual, tourism has changed from mass to personal.With the deepening of research, people have found that the factors that attract tourists have gradually become tourist satisfaction.By analyzing tourist satisfaction, the correlation between tourist experience and tourist revisit intention can be obtained.Previous studies provide support for this theory.According to Georce (2017), satisfaction is a necessary condition for promoting tourist behavior, thereby guiding tourists to show tendencies such as recommendation, revisit, and revisit intention.Yu Wenying's (2012) empirical research shows that tourist satisfaction affects the travel behavior of potential tourists.Chon(1992)found that the concept of self was introduced into the consumption field in the 1960s and was subsequently applied to the tourism field.According to existing domestic and international theories, the theory of tourist satisfaction is becoming more and more mature, but the research on related concepts is not perfect.Based on previous studies, this study explores the interactive relationship between tourist satisfaction, tourist experience and tourist revisit intention from the dual perspectives of tourist satisfaction and tourist experience (perception).Further studies should focus on the investigation of influence of tourist satisfaction,tourist experience and process of tourist revisit intention