云南白药基于全产业链的竞争战略研究

Fangsheng Chen

Please use this identifier to cite or link to this item: https://rsuir-library.rsu.ac.th/handle/123456789/482

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DC Field	Value	Language
dc.contributor.advisor	Zheng Jiang Bo	-
dc.contributor.author	Fangsheng Chen	-
dc.date.accessioned	2022-01-25T08:46:53Z	-
dc.date.available	2022-01-25T08:46:53Z	-
dc.date.issued	2019	-
dc.identifier.uri	https://rsuir-library.rsu.ac.th/handle/123456789/482	-
dc.description	Thesis (MBA (Business Administration)) -- Rangsit University, 2019	en_US
dc.description.abstract	本文通过全产业链这一视角研究云南白药竞争战略，运用 PEST、波特五力和 SWOT 三种方法对云南白药内外部环境做出分析，从而选择和定位出云南白药竞争战略。跟据此战略，最后提出五点建议：一是完善全产业链；二是建立研发平台；三是打造新的核心产品；四是运用“互联网+”模式；五是积极承担企业社会责任。	en_US
dc.language.iso	zh	en_US
dc.publisher	Rangsit University	en_US
dc.subject	Organizational change	en_US
dc.subject	Industrial management	en_US
dc.subject	Competitive strategy	en_US
dc.title	云南白药基于全产业链的竞争战略研究	en_US
dc.title.alternative	Research on Yunnan Baiyao s competitive strategy based on the whole industrial Chain	en_US
dc.type	Thesis	en_US
dc.description.other-abstract	This paper aimed to study Yunnan Baiyao's competitive strategy from the perspective of the whole industrial chain, and analyze the internal and external environment of Yunnan Baiyao by using three ways of PEST, Porter Five Forces ,and SWOT so as to select and position the competitive strategy of Yunnan Baiyao The research proposed five suggestions:the perfection of the whole industrial chain, the establishment of a research and development platform, the creation of new core products; the application of the "internet +" model,and the commitment to being a socially responsible enterprise	en_US
dc.description.degree-name	Master of Business Administration	en_US
dc.description.degree-level	Master's Degree	en_US
dc.contributor.degree-discipline	Business Administration	en_US
Appears in Collections:	InCC-BA-M-Thesis

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