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RSUIR at Rangsit University
Browsing by Subject Consumer behavior
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Showing results 1 to 6 of 6
Issue Date
Title
Author(s)
2022
The influence of online word-of-mouth of variety shows on audience's behavioral intention : taking audience trust as the mediating variable
Xia Ning
2022
Research on the influence of consumer perceived value on the purchase intention of new energy vehicle consumers taking the degree of involvement as the moderating variable
Tao Lei
2022
Research on the influence of entrepreneurs’ front stage behaviors on consumers’ loyalty in the new media environment
Xi Jiang
2022
A study of the impact of brand value of new energy automobile industry on consumers purchase intention with brand personality as an intermediary variable
Yuxin Wu
2018
企业社会责任对消费者购买意愿影响研究 以品牌关系质量为中介变量
梅龙跃, Longyue Mei
2019
影响消费者游戏内购买之因素
Zhouyu Jin