1. RSUIR at Rangsit University

Browsing by Subject Consumer behavior

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Showing results 1 to 14 of 14
Issue DateTitleAuthor(s)
2024An empirical study based on the influence of opinion leaders on online social platform on the behavior of Chinese young female consumers to buy beauty products : using the perceived value as the mediating variableChen Lin
2025Exploring the impact of soft-sell and hard-sell advertising formats on consumer behavior on Douyin :a study of effective communication strategies for marketersRUOYAN XIONG A
2019Factors affecting consumers in-game purchaseZhouyu Jin
2023The impact mechanism of agricultural product short videos on consumers' purchase intention researchHuihua Chen
2022The influence of online word-of-mouth of variety shows on audience's behavioral intention : taking audience trust as the mediating variableXia Ning
2023Influence on Xiaohongshu marketing strategy derived from content sharingShang Luwei
2024Research of the influence of self-congruity on consumption intentionQitong Han
2023Research on the impact of online marketing on the consumer purchase intent of museum cultural creative productsShiqi Lyu
2022Research on the influence of consumer perceived value on the purchase intention of new energy vehicle consumers taking the degree of involvement as the moderating variableTao Lei
2022Research on the influence of entrepreneurs’ front stage behaviors on consumers’ loyalty in the new media environmentXi Jiang
2018Research on the relationship between corporate social responsibility and consumers purchase intention : taking brand relationshipquality as mediator梅龙跃, Longyue Mei
2023A study of influence of corporate public welfare and charity responsibility on consumer behavior : an analysis of the mediating effect based on emotional trustJidong Mou
2024Study of the factors influencing consumer purchasing behavior in the unmanned retail industry : the mediating role of brand trustYue Wang
2022A study of the impact of brand value of new energy automobile industry on consumers purchase intention with brand personality as an intermediary variableYuxin Wu
Showing results 1 to 14 of 14