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Showing results 1 to 13 of 13

Issue Date	Title	Author(s)
2024	An empirical study based on the influence of opinion leaders on online social platform on the behavior of Chinese young female consumers to buy beauty products : using the perceived value as the mediating variable	Chen Lin
2023	The impact mechanism of agricultural product short videos on consumers' purchase intention research	Huihua Chen
2022	The influence of online word-of-mouth of variety shows on audience's behavioral intention : taking audience trust as the mediating variable	Xia Ning
2023	Influence on Xiaohongshu marketing strategy derived from content sharing	Shang Luwei
2024	Research of the influence of self-congruity on consumption intention	Qitong Han
2023	Research on the impact of online marketing on the consumer purchase intent of museum cultural creative products	Shiqi Lyu
2022	Research on the influence of consumer perceived value on the purchase intention of new energy vehicle consumers taking the degree of involvement as the moderating variable	Tao Lei
2022	Research on the influence of entrepreneurs’ front stage behaviors on consumers’ loyalty in the new media environment	Xi Jiang
2023	A study of influence of corporate public welfare and charity responsibility on consumer behavior : an analysis of the mediating effect based on emotional trust	Jidong Mou
2024	Study of the factors influencing consumer purchasing behavior in the unmanned retail industry : the mediating role of brand trust	Yue Wang
2022	A study of the impact of brand value of new energy automobile industry on consumers purchase intention with brand personality as an intermediary variable	Yuxin Wu
2018	企业社会责任对消费者购买意愿影响研究以品牌关系质量为中介变量	梅龙跃, Longyue Mei
2019	影响消费者游戏内购买之因素	Zhouyu Jin

Showing results 1 to 13 of 13