1. RSUIR at Rangsit University

Browsing by Author Communication Arts

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Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
2024Audience study of male parenting observational reality tv showsJINYI CHEN
2024Communication strategies for promoting squid game on Netflix us TiktokYU TIEN CHEN
2025Exploring the impact of soft-sell and hard-sell advertising formats on consumer behavior on Douyin :a study of effective communication strategies for marketersRUOYAN XIONG A
2025The influence of television media exposure on cognitive processing and perceived appeal of tourist destinations in ChinaXiaoxuan Zhou
2025The influence of wechat on cross-cultural communicationan analysis of language learning, cultural understanding, and social connectivity among international usersWENCHONG XU
2025A narrative and emotion appeal study of social care psas in ChinaQiyao Jiang
2025The role of user-generated content in shaping the promotion, emotional engagement, and viewership of Thai films in China :case study of “how to make millions before grandma dies (laanma)”Yuemeng Zhu
2024Uses and gratification of ‘Goodbye, My Lover’ reality program of Chinese viewersSHITING SONG
Showing results 1 to 8 of 8