Research on the development strategy of private education group from the dynamic capability perspective : the case study of Edvantage Group

Abstract

China's private education groups have their particularities in the formulation of development strategies. In order to deeply understand the specific situation of China's private education groups in the formulation of development strategies, this paper selects Edvantage Group as a case study. Through semi-structured interviews and practical investigations, it adopts the perspective of dynamic capability theory and SWOT theoretical framework. This paper analyzes the development strategy of independent college under Edvantage Group. The paper argues that the group's development presents a dynamic and evolutionary growth process, and dynamic ability is the key ability for the group to gain a foothold in the market and gain development advantages. Under the background of the current government's efforts to promote vocational education, the Group should incline its internal resources more to vocational colleges and technical schools. To give full play to its advantages, seize opportunities and make up for its disadvantages, it is necessary to improve the internal governance system, improve the system construction, strengthen and stabilize the teaching staff, enhance the social influence of the group, further promote the restructuring of internal resources of the group and improve the utilization efficiency.