1. RSUIR at Rangsit University

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Issue DateTitleAuthor(s)
2024An empirical study based on the influence of opinion leaders on online social platform on the behavior of Chinese young female consumers to buy beauty products : using the perceived value as the mediating variableChen Lin
2024The relationship among store image, perceived price, perceived value and customer experience on purchase intention (the case of traditional retail stores, Phranakhon Si Ayutthaya Province, Thailand)Yiying Chen
2024A Study of the relationship between corporate social responsibility, corporate reputation and corporate performance based on internal employee survey dataGe Gao
2024A study on the impact of consumer perceived value on the purchase intention of domestic cosmetics : using brand value as a mediationJiayu Wu
2024Study of channel optimization of G Tyre company in the new retail formatTianyu Tang
2024Research on the continued consumption intention of virtual products in mobile games : taking 'honor of kings' as an exampleWenqin He
2024Research on the impact of corporate culture on the turnover of knowledge employees : taking work happiness as a factorHanyu Wang
2024A study of the impact of game company cultural innovation model on players purchase intention : the case study of Mihoyo CompanyJingda Yang
2024A study of the impact of employee loyalty on organizational performance based on improving organizational commitmentShangze Lin
2023Research on the incentive problems and countermeasures of core staff in JS bank from the perspective of psychological contractYushan Dai

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