1. RSUIR at Rangsit University

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Issue DateTitleAuthor(s)
2025The impact of gamified marketing on customer brand fit and engagementJieyu Wang
2025Research on the impact mechanism of digital governance on platform performance the mediating role of network effectsYu Xin
2025The impact of AI digital human anchors para-social interactions on consumers purchase intentionGuochuang Liang
2025The influence of short-video marketing on the purchase intentions of young female apparel consumersXingyue Peng
2025A study on the impact of agency a model company on corporate customer satisfaction based on the 4C modelMinghui Li
2025Analysis of factors influencing Otaku game players' purchases of game derivativesShihao Wei
2025A study on the impact of internet celebrity city service resilience on tourists' willingness to revisit : a case study of HarbinHao Sun
2025A study on the impact of organizational change perception on employee job engagementZile Liao
2025The impact of viral marketing strategies on consumer purchase intention in social E-commerce : based on the mediating role of user engagementMeichen Zhou
2025The influence of online reviews on consumers purchase intentions for new energy vehicles : the mediating role of brand valueLanyue Zhang

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