A study on the relationship between emotional labor and psychological capital of tour guides in Yunnan : with emotional intelligence as the mediating variable

Abstract

As an emerging industry, China's tourism industry has rapidly become the main pillar industry with the aim of driving the development of its national economy with the efficient expansion of the economy after the reform and reopening to the general public. In China's tourism, Yunnan Province has unique advantages in the development of tourism in China. Yunnan has a variety of distinctive landscapes and colorful national culture. With the further relaxation of the epidemic in China to its normalcy, Yunnan tourism is bound to usher in a wave of peak soon. Tour guides, as an indispensable part of the tourism industry, carry the window operation of Yunnan's external image. By understanding the relationship between emotional labor and psychological capital of tourist guides in Yunnan, as well as the role of emotional intelligence on tourist guides in Yunnan, this study can help tourism enterprises in Yunnan to better train tourist guides. It also helps the government of Yunnan province to better develop tourism and formulate relevant industry training regulations, to promote the long-term and stable development of tourism in Yunnan in the post-epidemic era. A total of more than 500 questionnaires were sent this time, and a total of 452 questionnaires were collected. Finally, 420 questionnaires were selected after screening, and the questionnaire efficiency reached 84%. Throughout the research, we found that there is a significant relationship between emotional labor and psychological capital of Yunnan tour guides, and emotional intelligence plays an intermediary role. The conclusion of this study is that Yunnan tour guides need to further strengthen their emotional intelligence and psychological capital, in a new round of tourism peak, to welcome the arrival of tourists from all over the world with a new attitude