Social media marketing of SY commercial realestate company based on Sicas model applied research

Abstract

In recent years, China's real estate market has shown diversity in the continuous adjustment of policies, and the country has clearly recognized the importance of housing, advocating the view that "houses are for living". At the same time, China has also strengthened strong supervision of the real estate market according to this concept, and has achieved significant results. After in-depth research, this article found that customers of SY Real Estate go through two stages of market testing, from prospective customers to final check-in customers. By constructing a model questionnaire, this article reveals the five challenges consumers face in the decision-making process of purchasing SY Real Estate, and proposes corresponding solutions to these five challenges: focusing on user perception and improving brand marketing; Strengthen platform interaction and enhance consumer interest; Building connections for communication and cultivating opinion leaders; Emphasize the integration of the two lines and innovate the consumer experience; Cultivate customer stickiness and focus on relationship marketing. In summary, this paper will use the SICAS model as a basis to explore SY Real Estate's social media marketing strategies in depth. This can not only provide reference for current real estate market marketing tactics, but also contribute to the future real estate industry