1. RSUIR at Rangsit University
2. RSU Digital Collection
3. คณะบริหารธุรกิจ BUSINESS ADMINISTRATION
4. BA-BA-D-Thesis

Title:	Main factors affecting consumer purchase intention of Freshippo application in China
Authors:	Xiaoqin Jia
metadata.dc.contributor.advisor:	Piyaporn Chucheep
Keywords:	Online market;Purchase intention;Freshippo application;Consumer behavior -- Case studies;Electronic commerce
Issue Date:	2025
Publisher:	Rangsit University. Library
metadata.dc.description.other-abstract:	The purpose of this study is to explore how e-service quality (efficiency, fulfillment, and privacy）influence consumer purchase intentions through e-satisfaction and e-trust. And to understand the mediating role between customer satisfaction and customer trust in the purchase intention of China Freshippo APP. The study used a sample of 400 online consumers of freshippo APP users in China, and analyzed the data using SPSS and AMOS software. E-service quality, e-satisfaction, e-trust and e-purchase intention have significant positive relationship. Also, the study found that Efficiency, fulfillment and privacy significantly positively affect the electronic satisfaction and e-trust of Freshippo application，E-satisfaction significantly positively affects Freshippo application consumer purchase intention. Then, Esatisfaction and E-trust significantly positively affects Freshippo application consumer purchase intention, Finally, There are mediating effects between efficiency, execution and privacy and consumer purchase intention
Description:	Dessertations (D. BA. (Business Administration)) -- Rangsit University, 2024
metadata.dc.description.degree-name:	Doctor of Business Administration
metadata.dc.description.degree-level:	Doctoral Degree
metadata.dc.contributor.degree-discipline:	Business Administration
URI:	https://rsuir-library.rsu.ac.th/handle/123456789/3085
metadata.dc.type:	Thesis
Appears in Collections:	BA-BA-D-Thesis

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