Please use this identifier to cite or link to this item:
https://rsuir-library.rsu.ac.th/handle/123456789/3178| Title: | The study of packaging design system for color-blind consumers |
| Authors: | Dong Liang |
| metadata.dc.contributor.advisor: | Pisprapai Sarasalin |
| Keywords: | Packaging -- Design;Color in design;Packaging -- Design and construction;Color Blindness |
| Issue Date: | 2024 |
| Publisher: | Rangsit University. Library |
| metadata.dc.description.other-abstract: | This research investigates the design of packaging systems tailored for colorblind consumers, a demographic often overlooked by many packaged goods brands. With color blindness affecting individuals' ability to perform simple tasks, such as selecting food, driving, and choosing clothing, the research underscores the importance of inclusive packaging design. The objectives were 1) to design packaging colors, fonts, and materials that accommodate the visual requirements of color-blind individuals; 2) to enhance the product selection experience for color-blind consumers, preventing mistakes in product identification and selection due to visual impairments. Utilizing a design methodology focused on color contrast, legibility, and material sustainability, the study developed packaging solutions that are both engaging and accessible. The results from user testing indicate improved ease of product identification and increased enjoyment in package interaction for color-blind consumers. The packaging, made entirely from paper, combines low manufacturing costs with environmental benefits, offering a sustainable and inclusive design solution. This study contributes to the broader discourse on inclusive design, advocating for the consideration of diverse visual needs in packaging design. Future research could explore the application of these design principles to digital interfaces, broadening the scope of accessibility for color-blind individuals in various consumer contexts |
| Description: | Thesis (M.F.A. (Design)) -- Rangsit University, 2024 |
| metadata.dc.description.degree-name: | Master of Fine Arts |
| metadata.dc.description.degree-level: | Master's Degree |
| metadata.dc.contributor.degree-discipline: | Design |
| URI: | https://rsuir-library.rsu.ac.th/handle/123456789/3178 |
| metadata.dc.type: | Thesis |
| Appears in Collections: | Art-AD-M-Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| DONG LIANG.pdf | 1.05 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.