A study on the factors influencing the turnover behavior of new generation employees in insurance companies

Abstract

With the rapid development of the insurance industry, the transition from traditional insurance business to digital business demands that employees maintain high levels of learning and working capabilities to cope with the complex and ever-changing market environment. The new generation of employees has the advantages of strong work abilities and high learning capabilities.As the proportion of new generation employees in organizations continues to grow, effective management of these employees, reducing their turnover rates, and ensuring stable talent development are critical issues for organizational management. Empirical analysis shows that organizational fairness, a tenure-based promotion system, and a highly flexible compensation structure are three factors that can reduce the turnover behavior of new generation employees in insurance companies. Among these, a highly flexible compensation structure has the greatest impact, proving that addressing the material needs of new generation employees can stabilize the talent pool